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近几年,随着上海地区媒体业的不断变革与创新,同时国外企业与外资元素的大举进入,上海广告业得到大力发展,作为上海传媒业中占主导地位的主流媒体——上海文广新闻传媒集团(SMG),它的广告经营状况与所面临的市场环境一直为广告界人士所关注。作为中国经济最发达的地区之一,如今的上海的电视市场格局是怎样的呢?带着这些疑问,我们特别邀请了上海文广集团新闻传媒集团的广告经营中心主任梅利君、央视市场研究股份公司资深媒介专家靳智伟、北京大学广告系主任陈刚(以下简称)三位在业界颇有声望的传媒人士聚集上海广电大厦逸苑咖啡厅,就此话题展开讨论。
In recent years, with the continuous reform and innovation of the media industry in Shanghai and the large-scale entry of foreign enterprises and foreign investment, the advertising industry in Shanghai has been greatly developed. As the leading media in Shanghai's media industry, Shanghai Media Group Media Group (SMG), its advertising business conditions and the market environment has been for the attention of the advertising industry. As one of the most economically developed regions in China, what is the current TV market in Shanghai? With these questions, we specially invited Melvin Jun, Director of Advertising Operations Center of Shanghai Media Group, CCTV Market Research Jin Zhiwei, a veteran media specialist at the stock company, and Chen Gang, director of the advertising department at Peking University (hereinafter referred to as), three influential media members in the industry gathered at the Yard Cafe in Shanghai Radio & Television Plaza to discuss the topic.