冯小刚可以说是自20世纪90年代以来,中国电影界的奇才导演。在当代中国电影市场低迷的情况下,冯小刚打着“我是一个市民导演”的旗号,以有别于学院派电影导演的风格,拍摄出一系列“好看”又“叫座”的贺岁影片。他的电影选用演员基本上是葛优为主,众多明星加盟。本文就简单的通过对冯小刚电影地明星策略分析,来探讨其电影成功的因素。 Feng Xiaogang can be said that since the 90s of the 20th century, the Chinese film industry’s wizard director. In the current downturn of the Chinese film market, Feng Xiaogang named “I am a Citizen Director” to distinguish itself from the style of the academic film director and filmed a series of “good looks” and “ ”New Year’s film. His film actor is basically Ge You, many stars to join. This article simply by Feng Xiaogang star movie strategy analysis to explore the success of the movie.