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广告,源远流长。广告的“破土”是和商品生产的产生联系在一起的。其历史可追溯到上古时期,希腊和中国四大文明古国,最先由原始社会发展至出现了农业与牧业、农业和手工业两次大分工,有了剩余产品,产生了买卖人和商业。伴随着商品生产和商品交换;广告也随之问世。现代广告中的招牌广告挂在店铺门前,起广告作用,分横额、竖牌、挂板几类,有文字或图文并茂的。在现代广告人的创造下,招牌广告和汽车有了紧密联系,一种时尚、前卫的车身广告开始步入在我们每天的视线中。
Advertising, long history. Advertising “ground-breaking ” is linked with the production of goods. Its history can be traced back to ancient times, Greece and China’s four ancient civilizations, the first from the primitive society to the emergence of agriculture and animal husbandry, agriculture and handicrafts twice the division of labor, with the remaining products, resulting in businesspeople and commerce. Accompanied by the production of goods and exchange of goods; ads also come out. Signs of modern advertising ads hanging in front of the store, play an advertising role, the sub-banners, vertical licensing, hanging a few categories, text or illustrations. With the advent of modern advertisers, signboard ads have a close connection with cars, and a stylish, avant-garde body ad starts to enter our everyday vision.