高等职业教育的使命决定了高职市场调查与分析课程必须进行符合就业导向的课程改革。本文论述了高职市场调查与分析课程开展课程设计的必要性,说明了“工作过程系统化课程开发理论”对课程设计的指导作用,详细阐述了课程设计的整个过程,并就课程的教学设施提出了具体的思路、方法和建议。 The mission of higher vocational education determines that higher vocational education market research and analysis courses must be in line with employment-oriented curriculum reform. This paper discusses the necessity of course design in the course of market research and analysis in higher vocational colleges, explains the guiding role of systematic theory of course development in curriculum design, and elaborates on the whole process of course design, Teaching facilities put forward specific ideas, methods and suggestions.