公关礼仪是政府形象、企业文化、员工修养素质的综合体现,忽略了应有的礼仪或没有规范的礼仪,就不能为企事业单位在形象塑造、文化修养的表达上提升到一个满意的地位,而导致企事业形象存在这样或那样的缺憾,主要就是作为企事业核心力量的人没有很好地重视和运用公关礼仪,因而,尽管这些单位投入的宣传力 Public relation etiquette is a comprehensive reflection of the government image, corporate culture and staff accomplishment quality. Ignoring the due etiquette or non-standard etiquette, public service etiquette can not be promoted to a satisfactory position in terms of image building and cultural accomplishment. And led to the image of enterprises there is this or that shortcomings, mainly as the core force of enterprises do not properly attach importance to and use of public relations etiquette, therefore, despite the publicity of these units invested