促使旅游业发展必须具有适合自身发展需要的文化形态。恩施州旅游文化具有它的独到性,把握特性,恩施旅游就会得到长足发展。本文从恩施州旅游文化的优势、旅游文化在当前还存在的不足以及发展恩施州旅游,实现文化元素的深度渗透提出思考。 Promote the development of tourism must have a cultural form that suits its own development needs. Enshi tourism and culture has its uniqueness, grasping characteristics, Enshi tourism will get rapid development. This article from the advantages of Enshi tourism culture, tourism culture in the current existence of inadequate and the development of Enshi tourism, cultural elements to achieve the depth of penetration.