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广告艺术“培养”、“改造”和引领消费观念的时代已经到来。现代人的生活观念和消费方式瞬息万变 ,日新月异 ,消费心理日趋成熟 ,五光十色的商品及其广告 ,不仅开阔了消费者的眼界 ,也增加了他们选择的机会。广告艺术正好可以利用其物质产品和精神产品的形象信息 ,从消费目的、消费动机和消费行为诸方面对受众加以引导 ,推广和弘扬有时代特征的消费观念和先进的生产生活方式。提高消费者的选择能力和水平 ,帮助他们作出判断。
The time has come for the art of advertising to “nurture,” “reform,” and lead the notion of consumption. The modern concept of life and the rapid changes in consumption, with each passing day, consumer psychology matures, colorful products and their ads, not only broaden the horizons of consumers, but also increase their choice of opportunities. The art of advertising can just use the image information of its material products and spiritual products to guide the audiences from the aspects of consumption purpose, consumption motivation and consumer behavior, and to promote and carry forward consumption concepts with advanced features and advanced production and lifestyle. Improve consumer choice and ability to help them make judgments.