当过度的销售负担使我们的赔本赚吆喝难以为继时,就不能不回归于酒香不怕巷子深的本真,使之成为走出经济危机所必须采取的对策之一面对全球经济危机的影响,企业“过冬”往往不惜削减成本,而对于削减营销经费却欲行还止。的确,我们正在经历着“营销时代”、“注意力经济”的喧嚣,很难潜心于产能结构的调整。然而,当过度的销售负担使我们的赔本赚吆喝难以为继时,就不能不回归于酒香不怕 When the excessive sales burden makes our loss making hard to sustain, we can not but return to wine without fear of the deep truth of the alley, making it one of the countermeasures that we must take to get out of the economic crisis. In the face of the global economic crisis, “Overwintering ” often hesitate to cut costs, but for the sake of reducing marketing expenses just want to stop. Indeed, we are experiencing the hustle and bustle of “Marketing Era ” “Economy of Attention ” and it is hard to concentrate on the adjustment of capacity structure. However, when the excessive sales burden make our loss making hard earned, we can not but return to the wine is not afraid