编者按:产品是企业之根,是营销之本。从企业与市场的交界面来看,企业的任何差异化战略都需要通过特定的产品体现。如果没有具体可感的差异化产品,差异化的战略就无法落到实处,企业竞争也必将受 Editor’s Note: The product is the root of the enterprise, is the marketing of this. From the interface between the enterprise and the market, any differentiation strategy of the enterprise needs to be embodied by a specific product. Without specific and differentiable products, differentiation strategy can not be implemented, the competition of enterprises will also be affected