通过对江苏安邦集团创新、提高绩效的过程剖析,探索老企业在发展中如何提高自己、创新发展的新思路。以及在此过程中,总公司及分公司的总经理们如何启动并维持其变革努力,如何从低成本战略过渡到差别化战略的探索性做法,包括增加项目的资金投入和提升其重要性,构建和管理一个更有创新力的体系。 By analyzing the process of innovation and performance improvement of Jiangsu Anbang Group, this paper explores the new ideas of how to improve themselves and innovate and develop the old enterprises in their development. And how the general managers of the head office and branch office started and maintained their transformation efforts and how to make the transition from a low-cost strategy to a differentiated strategy in the process, including increasing the project’s capital investment and increasing its importance, Build and manage a more innovative system.