大数据转型并不是万能的,除非企业能成功应对转型过程中的管理挑战。以下五个方面在这一过程中尤为重要。领导力那些在大数据时代获得成功的企业,并不是简单地拥有更多或者更好的数据,而是因为他们的领导层懂得设计清晰的目标,知道自己定义的成功究竟是什么,并且找对了问题。大数据的力量并不会抹杀对远见与人性化洞察的需求。相反,我们仍然需要这种领导者——他们能抓住某个绝好的机会、懂得如何开拓市场、用自己的创意提供那些相当新奇的产品和服务,并 Big data transformation is not a panacea, unless the business can successfully manage the transformational management challenges. The following five aspects are particularly important in this process. Leadership Businesses that succeed in the Big Data era do not simply own more or better data but because their leadership understands well-designed goals, knows what their defined success is and finds out The problem. The power of big data does not deny the need for far-sightedness and humanistic insight. On the contrary, we still need this kind of leader - they can seize a perfect opportunity to understand how to open up the market, with their own ideas to provide those rather novel products and services, and