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一、网络广告的定义自从互联网大规模的进入到人们的日常生活,聪明的商人也随即瞅准了这一强大的广告宣传网络,利用现在科技和各种多媒体技术,将自己的产品宣传到了世界每一个角落。网络广告,顾名思义就是指以互联网这一技术为载体,而进行的广告宣传活动。网络广告的发展可以说和互联网技术的发展息息相关,每一次技术的革新,都会为网络广告带来新的效果、新的契机。目前看来,网络必定会成为人们今后交流沟通主要途径,这完全是由其自身的特点所决定。
First, the definition of online advertising Since the large-scale access of the Internet to people’s daily lives, smart business people have immediately identified this powerful advertising network, using current technology and various multimedia technologies to promote their products to the world. Every corner. Online advertising, as the name implies, refers to the advertising campaign conducted by using the Internet as a carrier. The development of online advertising can be said to be closely related to the development of Internet technology. Each technological innovation will bring new effects and new opportunities for online advertising. At present, it seems that the network will certainly become the main way for people to communicate and communicate in the future. This is entirely determined by its own characteristics.