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如何最大化借助数字平台营销系统将成为数字时代的营销重点。笔者认为,数字平台传播路径的渐趋交叉与融合,会进而导致数字复合技术或平台服务的转型以及新营销战略或新市场机遇的产生,这个过程中,品牌客户及数字代理业需要以一种前瞻性视角思索三类媒体相互作用过程中的许多问题,以及将可能迎来的机遇与转变。
How to maximize the use of digital platform marketing system will become the marketing focus of the digital age. The author believes that the gradual crossover and integration of the digital platform transmission path will lead to the transformation of digital composite technologies or platform services and the emergence of new marketing strategies or new market opportunities. In this process, brand clients and digital agencies need to adopt a Consider many issues in the interaction between the three types of media from a forward-looking perspective, as well as the opportunities and changes that may be ushered in.