相比普利司通在中国现有RFT产品,DRIVEGUARD安驰者品牌的目标市场更为广泛。这个针对大众消费市场,并凭借第三代RFT技术主打驾驶安全概念的品牌,显然成为普利司通在中国市场产品结构的重要组成部分。当国内乘用车市场出现增幅减缓、部分日资企业在华出现业务收缩迹象时,普利司通却选择在华积极进行业务扩张。在DRIVEGUARD安驰者品牌上市发布会后,《新经济》专访了普利司通(中国)投资有限公司董事长兼总经理右田裕隆。 Compared to Bridgestone’s existing RFT products in China, DRIVEGUARD ANCHOR brand’s target market is more extensive. This brand targeting the mass consumer market and driving safety concepts with the third generation of RFT technology is clearly an important part of Bridgestone’s product portfolio in China. When the growth rate of domestic passenger car market slowed down and some Japanese-funded enterprises showed signs of business contraction in China, Bridgestone chose to actively expand its business in China. After the debut of DRIVEGUARD, the “New Economy” interviewed You Tian Yue Long, chairman and managing director of Bridgestone (China) Investment Co., Ltd.