本书是一部创获迭出的修辞学新著 ,全书总体设计和理论框架 ,是众多创获的焦点。具体表现 :一 ,关于学科性质和定位多学科融会的理论切入点 ;二 ,关于广义修辞学应该研究认知的论述 ;三 ,关于修辞活动两个主体双向互动的论述。本书之所以能有众多创获 ,是作者多年来的修辞学研究始终坚持理论创新的结果。 This book is a newly created rhetorical new book, the book overall design and theoretical framework, is the focus of many get the record. Specific performance: First, on the nature of the discipline and orientation of multi-disciplinary integration of theoretical entry point; Second, on general rhetoric should study the cognitive discourse; Third, two rhetorical activities of the two main interactive two-way discussion. The reason why this book can have many achievements is that the author’s rhetorical research over the years has always insisted on the result of theoretical innovation.