广告词,也称广告文案或广告文稿,是指广告作品中用以表达广告主题和创意的文字,它是广告的核心。以广告词正文的表达方法与表现技巧为标准进行分类与划分,我们可把广告词分为叙述体、描写体、议论体、抒情体、说明体、格式体、问答体、幽默体、诗歌体十类。 Advertisements, also known as ad copy or ad text, refer to the text in advertising works that expresses the subject and originality of the advertisement and is the core of the advertisement. In order to classify and classify the ad texts with the expression method and performance skill as the standard, we can divide the advertisement into the narrative, the description body, the argument body, the lyric body, the explanation body, the format body, the question and answer body, the humor body and the poetry body Ten categories.