何谓“名牌服务”?广义的名牌服务就是服务质量整体的提高;狭义的名牌服务就是某项服务举措和服务质量能得到消费者的肯定。在现代服务行业中,不少人已清醒地意识到消费者不但需要名牌产品,更需要“名牌服务”。一些意识超前的商界人士则在创建“名牌服务”方面先走一步赢得了顾客的心,生意越做越 What is “brand-name service”? Broad-name brand-name service is the overall improvement of service quality; narrow-name brand-name service is a certain service measures and service quality can be affirmed by consumers. In the modern service industry, many people have soberly realized that consumers need not only brand-name products but also “brand-name services.” Some conscious business people have taken the first step to create “brand-name service” and won the hearts of customers.