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在电子媒体、纸介媒体愈演愈烈的竞争中,新闻界的同行往往会有这样的感叹:如今想挖到一条独家新闻是越来越难了。而这种感受同样也验证了传媒专家的研究结论:在财经类媒体的新闻来源中,有90％是共享信息,只有10％的信息暂时是独家的,并且还在缩小。因此,目前的新闻竞争已经不再是信息源垄断状态下的不公平竞争,而是在同一报道题目下能否按照明确的、细分的市场定位提供差别化产品的竞争。
In the increasingly fierce competition in the electronic media and in the media of paper, there is often such a sigh in the press community that it is getting harder and harder to find an exclusive press today. And this kind of feeling also verified the research conclusion of the media expert: 90% of the news sources of the financial media share information, and only 10% of the information is temporarily exclusive and is still shrinking. Therefore, the current news competition is no longer unfair competition under the monopoly state of information sources, but whether competition of differentiated products can be provided according to clear and subdivided market positioning under the same topic.