据报道,从2013年开始,受宏观经济和限制“三公”消费政策的影响,白酒行业销售惨淡,而大部分酒厂的新扩建产能却将在未来一段时间集中释放,使得白酒产能过剩危机不断加剧。有业内人士称,今明两年将是行业的拐点,一场改变行业格局的调整即将发生。资深财经评论家刘晓午认为,目前白酒行业面临的最大问题是产能过剩和需求不足。他说:“现在整个白酒产业、白酒企业,一是需求不足。首先是需求结果性转换,即政府采购需求一下子崩溃了,因为政府限制‘三公’消费;其次是市场的自发性需求、老百姓的需求没有上来。为什么呢?因为白酒的价格太高了。二是产能过剩,过去几年,中国的白酒企业、白酒品牌一直在跑马圈地,扩大产能,当需求一下子崩溃的时候,产能却在过度放大。”河北沧州一家小酒厂年销售额不到10亿元,前两年还在急速扩张,现在却被收购。这家酒厂是 It is reported that from 2013 onwards, due to the macroeconomic and restrictions on the “three publics” consumption policy, the sales in the liquor industry are bleak, while most of the new expansion of winery production capacity will be released in a concentrated manner in the coming period, making excess capacity of liquor The crisis is aggravating. Insiders said that the next two years will be the turning point of the industry, a change in the adjustment of the industry structure is imminent. Liu Xiaowu, a veteran financial commentator, believes that the biggest problem facing the liquor industry is overcapacity and lack of demand. He said: “Now the entire liquor industry, liquor companies, one is the lack of demand. The first is the result of the conversion needs, that government procurement needs suddenly collapsed, because the government limits the ’three public’ consumption; followed by the spontaneous market demand, The demand for ordinary people is not up.Why? Because the price of liquor is too high.Second, excess capacity, in the past few years, China’s liquor companies, liquor brands have been staking their horse to expand production capacity, when demand suddenly collapsed, Production capacity is over-magnified. ”A small winery in Cangzhou, Hebei, reported annual sales of less than 1 billion yuan, expanding rapidly in the previous two years and now being acquired. This winery is