服装服饰设计是人物形象设计的重要组成部分,它帮助人物有一个好的形象展示在公众面前。服饰种类繁多,在款式、色彩、材料以及配饰方面都有迥然不同的表现形式,其中,服装的颜色往往会最先引起观者的视觉反映。不同的色相、明度、纯度都会引起人们不同的联想和感觉。因此,本文从服装颜色的重要作用出发,探讨了服装颜色在人物形象设计中的有效运用。 Costume design is an important part of the character image design, which helps people to have a good image displayed in front of the public. A wide range of apparel, styles, colors, materials and accessories have very different forms, of which the color of clothing is often the first to cause the viewer’s visual response. Different hue, lightness, purity will cause people different associations and feelings. Therefore, starting from the important role of clothing color, this paper discusses the effective application of clothing color in the design of characters.