宝洁这样一家执迷于红海的企业,一家视定位论为无物的企业,一家对人才放任自流的企业,凭着“让顾客做主”成就了百年霸业。对于营销人来说,关于宝洁的各种书籍不可胜数,以至于看到《谁主宝洁沉浮》这本书,都有点似曾相识的感觉。对于普通消费者来说,尤其是中国消费者,海飞丝、飘柔、 Procter & Gamble such a company obsessed with the Red Sea, a company as the positioning of the enterprise as nothing, a talent laissez-faire enterprises, with “let the customer call the shots ” achievements of a century domineering. For marketers, there are countless books on Procter & Gamble, so much so that seeing the book, “The Lord, Procter & Gamble,” is somewhat deja vu. For ordinary consumers, especially Chinese consumers, Head & Shoulders, Rejoice,