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背景跨出国门,把企业办到国外,把产品销售到国外,是众多中国企业梦寐以求的目标。有些企业取得了阶段性的成功,另外一些遭受了挫折。TCL连续并购汤姆逊和阿尔卡特,却整合不力、严重亏损;联想在质疑声中并购了蓝色巨人IBM的个人电脑事业部,小心翼翼地学习如何驾驭这艘国际邮轮。中国企业跨国之“行”跌跌撞撞,充满了变数。无论企业处于何种行业、属于何种产权性质,从一开始,胜算概率就与一个因素紧密相关——企业国际化战略和执行。千里之行,始于“知”而起于足下。本文选取有代表性的企业样本,解析中国企业国际化的战略意识和行动。
Background abroad, the business abroad, the product sales to foreign countries, many Chinese companies dream of the goal. Some have achieved stage success, while others have suffered setbacks. TCL continued acquisition of Thomson and Alcatel, but poor integration, a serious loss; Lenovo in question voices merger of the blue giant IBM’s personal computer division, carefully learn how to control the international cruise ship. Chinese enterprises transnational “line” stumble, full of variables. No matter what kind of industry the company belongs to, it is the nature of property ownership. From the outset, odds of winning are closely related to one factor - the internationalization strategy and execution of the enterprise. Thousands of miles trip, began with “know” and from the foot. This article selects a representative sample of enterprises to analyze the strategic awareness and actions of Chinese enterprises in their internationalization.