现代社会是一个消费社会,也是一个符号世界。放眼望去,各种商品、广告、促销、行为无不包含着符号的意义。消费社会中,消费的核心在于商品的符号价值。在此主导意识背景下,女性尤其是美丽的女性——作为视觉的焦点,俨然成为一种符号商品,成为大众的消费对象。本文通过探究车展中的女性形象,从消费社会外部语境、大众心理及女性自身特点等方面剖析了这种现象产生的原因。 Modern society is a consumer society, but also a symbolic world. Looking around, all kinds of goods, advertising, promotion, behavior all contain the meaning of symbols. Consumer society, the core of consumption lies in the symbolic value of goods. In the context of this dominant consciousness, women, especially beautiful women, as the focus of vision, have become a symbolic commodity and have become the consumers of the general public. This article explores the causes of this phenomenon by examining the female images in motor shows, from the external context of consumer society, public psychology and the characteristics of women themselves.