传统的营销模式随着时代的发展和竞争的日益加剧,已经不能满足当前的市场需求,新兴的网络营销已经逐步取代其部分领域,被企业广泛用于产品的营销。基于此,在分析互联网背景下网络营销的现状与发展的基础上,探讨网络营销存在的不足,并提出具体的解决措施。 With the development of the times and the increasing competition, the traditional marketing model can no longer meet the current market demand. Emerging network marketing has gradually replaced some of its fields and is widely used by enterprises for product marketing. Based on this, on the basis of analyzing the current situation and development of internet marketing under the background of internet, this paper discusses the existing problems of internet marketing and puts forward some specific solutions.