论文部分内容阅读
以机器学习为背景的知识发现技术是一门新兴的信息处理技术,而客户关系管理的经营理念是决定现代企业能否取得成功的关键因素,两者的结合则可以有效地提高企业的核心竞争力。本文较为详细地介绍了知识发现的概念、过程、方法及其在客户关系管理中的具体应用。
Knowledge discovery technology based on machine learning is an emerging information processing technology. The business philosophy of customer relationship management is a key factor that determines the success of modern enterprises. The combination of the two can effectively improve the core competition of enterprises force. This article introduces in detail the concept, process and method of knowledge discovery and its application in customer relationship management.