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众所周知,如今的电视竞争已升级为覆盖、收视、品牌、资源的全方位竞争。竞争的结果,给中国电视生态带来许多意想不到的冲击和问题。观众总量增长乏力、有线用户濒临饱和、收视时间持续下降、新型媒体迅速崛起、广告空间日益收缩,致使中国电视的市场格局发生剧烈重组,内外生态日益复杂,急速步入份额竞争时代。
As we all know, today’s television competition has been upgraded to cover, ratings, brands, resources, all-round competition. The result of the competition has brought many unexpected impacts and problems to China’s television ecosystem. The total amount of spectators was sluggish. Cable subscribers were on the verge of saturation. Viewing time continued to drop. The rapid rise of new media and shrinking advertising space led to drastic reorganization of the market structure of China’s television. The ecological environment inside and outside was increasingly complicated and rapidly entered the age of share competition.