本文在分析了手机报发展现状和3G时代手机报发展策略的基础上,阐述了新华手机报(陕西版)的现状及发展对策。指出面对3G时代的到来,新华手机报(陕西版)要在内容和收费模式上有所改变,使内容更加丰富多彩,生动形象;要积极拓展服务内容,向读者提供尽可能的帮助;要注重新闻传播,避免用户对广告产生排斥;还应重视员工的培训和人才引进,培养复合型人才。 Based on the analysis of the status quo of handset development and the strategy of handset development in the 3G era, this article elaborates the current situation and development strategies of handset report (Shaanxi). Pointed out that in the face of the advent of the 3G era, Xinhua Mobile Newspaper (Shaanxi version) should be changed in content and charging mode to make the content more colorful and vivid; to actively expand the service content to provide readers with as much help as possible; Pay attention to news media, to avoid the user exclusion of advertising; should also attach importance to staff training and personnel introduction, training compound talents.