一、保加利亚家电市场概况 保家电生产能力较弱,绝大部分家电产品依赖进口,主要进口货源国是德国、意大利、日本、韩国等。现在尚没有专业性大公司专门经营家电的进口业务,主要依靠有销售渠道的各私人公司从事不同品种的家电进口和销售业务。保加利亚消费者的品牌意识较强,市场上产品也均为名牌产品。 电冰箱是家庭最基本的电器消费品之一,保市场上进口品牌多、型号全。 First, the Bulgarian home appliance market Overview Paul home appliances production capacity is weak, the vast majority of home appliances rely on imports, the main source of imports is Germany, Italy, Japan, South Korea and so on. There are no specialized large companies specializing in the import business of home appliances, mainly relying on the sales channels of private companies engaged in different types of home appliances import and sale of business. Bulgarian consumers strong brand awareness, the market products are also brand-name products. Refrigerator is one of the most basic household appliances consumer goods, the insurance market imported brands, all models.