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作为国际性的展览活动,世博会是展示国家正面形象、文化魅力、民族精神的重要窗口。近几届世博会中国馆以博大精深的传统文化,凝练的建筑姿态,独特的设计语言、艺术表现,实现了中国文化的有效传播,演绎出更富新意和中国特色的精彩形象。本文借用大众传播知识对2005年爱知、2010年上海及2015年米兰的世博会中国馆的形象设计以及文化内涵表达进行研究,以期对中国馆的进一步发展提供一些借鉴。
As an international exhibition, the Expo is an important window displaying the positive image, cultural charm and national spirit of the country. In recent years, the China Pavilion of World Expo has realized the effective spread of Chinese culture with its profound and profound traditional culture, concise architectural attitude, unique design language and artistic expression, thus giving a brilliant image with more innovative ideas and Chinese characteristics. In this paper, we use the knowledge of mass communication to study the image design and cultural connotation expression of China Pavilion at Expo 2005 in Aichi, Shanghai in 2010 and Milan in 2015, in order to provide some references for the further development of China Pavilion.