媒介在进行公共关系活动的过程中,因其双重身份而与一般组织的公关活动有所区别,再加上媒介组织的双重属性、媒介公众的复杂性、媒介传播的优越性,而使得媒介公共关系活动有独特的特性。 In the process of carrying out public relations activities, media have different public relations activities with those of ordinary organizations because of their dual identities. Coupled with the dual nature of media organizations, the complexity of media publicity and the superiority of media communication, media make public Relationships have unique characteristics.