出版竞争日趋激烈。为了赢得更多的“眼球”,某些出版人不惜向读者献媚邀宠,出现了所谓的时尚化倾向。它的表现有下列种种:一是内容的流行化。图书作为文化载体,理应和社会的精神需求,有着内在的呼应。一个富有文化良知的出版人,应有高瞻远瞩的眼光,站在传播先进文化、推动社会 Publishing competition is fiercer and fiercer. In order to win more “eyeballs”, some publishers have been so fanciful at the expense of their readers that the so-called trend of fashion has emerged. Its performance has the following kinds: First, the content of the popular. As a carrier of culture, books should have an inner response to the spiritual needs of society. A rich cultural conscience publishers should have a long-term perspective, standing in the dissemination of advanced culture, promote the community