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中国新年对于整个亚洲的广告商来说都是一个关键时期。如何利用这个特殊的时间节点,帮助品牌既实现短期影响力,又建立长期的有效品牌记忆?节日广告给了策划师和创意人一个挑战:他们不仅必须在一年中最拥挤的媒体排表中脱颖而出且形成影响,同时也必须和节日所代表的特殊价值产生共鸣。只有这样,他们才能创造更深层的联系,使观众与品牌相连,并驱动未来的购买决策。中国新年对整个亚洲的广告商来说都是一个关键时期。各个品牌都为各自的双倍繁荣而相互竞争:争夺在中国新年
Chinese New Year is a crucial period for advertisers across Asia. How can we leverage this particular timeline to help brands achieve both short-term impact and long-term, effective brand memory? Holiday ads give planners and creative people a challenge: not only must they be among the most crowded media of the year Stand out and influence, but also must resonate with the special values represented by the festival. Only in this way can they create deeper connections, connect the audience to the brand and drive future purchasing decisions. Chinese New Year is a crucial period for advertisers across Asia. Each brand competes with each other for its double prosperity: Competing for the Chinese New Year