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主旋律电影叫好不叫座,好莱坞却载着美国主义无孔不入,重要的原因是二者不同的意识形态策略:主旋律电影依靠政府支持依赖官方渠道,不关心受众心理。好莱坞电影是文化工业产品,重视市场迎合受众,隐蔽宣传美国价值观;英雄形象塑造上,主旋律英雄高大化、非日常化,经常有家/国、忠/孝的冲突。好莱坞多为平民英雄,有强烈的个性和人性化;主旋律是历史的宏大叙事,以乌托邦色彩的道德承诺规范人的生命和生存意义。好莱坞是个体的生命叙事,通过个体的叙事呈现美国个人主义的价值观。
The main theme of the movie is not praised, but Hollywood carries all-pervasiveness of Americanism. The important reason is that both have different ideological strategies. The main theme of the film relies on government support to rely on official channels and does not care about the psychology of the audience. Hollywood film is a cultural and industrial product, focusing on the market to meet the audience, covert propaganda of American values; heroic image, the hero of the main stream of tall, non-routine, often home / country, loyalty / filial conflict. Hollywood is mostly a civilian hero with a strong personality and humanity. The main theme is the grand narrative of history, which regulates the life and existence significance of human beings with the utopian moral commitment. Hollywood is an individual narrative of life, showing individual values of the United States through individual narratives.