论文部分内容阅读
2013年,999感冒药品牌借助电视媒介得到了大范围推广而深入人心。本文即是从这一年999感冒药在电视媒体上投放的广告入手,通过媒介、品牌、受众三方面具体分析其品牌推广的成功之处。
In 2013, 999 cold medicine brands gained widespread popularity through the television media. This article is from 999 years of cold medicine ads in the television media start with media, brands, audiences specifically analyze the three aspects of the success of their branding.