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随着社会经济的不断发展,人民生活水平的不断提升,市场上的消费者对于物质和精神生活的要求愈来愈高,因此企业的产品也要不断的满足消费者的需求,其中企业产品的包装设计更是如此。本文通过详细的分析和介绍企业产品包装设计和市场的关系,以便让企业产品的包装设计师能够在高标准的产品包装的同时,对于市场的具有更加独特的嗅觉。
With the continuous development of social economy and continuous improvement of people’s living standards, consumers in the market are increasingly demanding of material and spiritual life. Therefore, the products of enterprises must also continuously meet the needs of consumers, among which, Packaging design is even more so. This paper analyzes and introduces the relationship between enterprise product packaging design and market in detail in order to make the packaging designer of enterprise product have a more unique sense of smell for the market while packaging the product with high standard.