2001年感恩节(11月12日)后的一天,家在美国夏威夷州檀香山市的沃尔特·科尔先生清早6点就来到全美第三大折价零售店凯玛特的门前,排队等候进店抢购一台售价70美元的21英寸彩色电视。圣诞节后的几天更是折价店的销售高峰,凯玛特推出了连续销售110小时的策略,吸引了熙熙攘攘的顾客。当热情的人们东挑西拣的时候,他们一点也不知道这家零售业巨人的内部已在酝酿一场风暴。 One day after Thanksgiving Day in 2001 (November 12), Mr. Walter Cole, from Honolulu, Hawaii, arrived at the gate of Kmart, the nation’s third-largest discount retailer, at 6:00 a.m. The store buys a $ 70 21-inch color TV. A few days after Christmas was the peak of sales at discount stores, and Kmart launched its strategy of continuous sales of 110 hours, attracting bustling customers. When passionate people pick their heads in the East, they know nothing about the storm in the interior of the retail giants.