制药行业被认为是资金雄厚的行业,但同时也是一个竞争常激烈的行业。对外,在我国加入WTO的承诺下,跨国制药企业正虎视眈眈,包括世界排名前20位的跨国医药企业,已想继在我国抢滩设点。对内,改制以及GMP认证等问题又使当前的医药企业忙得不亦乐乎。如何在内外夹击境中占据优势地位,已成为摆在制约企业面前至关重要的一道坎。而通 The pharmaceutical industry is considered a well-funded industry, but it is also a highly competitive industry. Externally, with the promise of China’s accession to the WTO, multinational pharmaceutical companies are eyeing the multinational pharmaceutical companies, including the top 20 in the world, and have wanted to establish a beachhead in our country. Internally, restructuring and GMP certification and other issues in turn make the current pharmaceutical companies are overwhelmed. How to occupy a dominant position inside and outside the attack, has become a crucial hurdle in front of enterprises. And pass