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绿色营销企业营销新战略江伟婵—、绿色营销必须自始至终贯穿环保意识绿色营销是指以产品对环境的影响作为中心的市场营销手段；或以环境问题作为推进点而展开的营销实践。这个定义包括两层意思：１．绿色营销手段要求企业开发出对生态有益的货真价实的产品，也就是说这种...
Green Marketing Corporate Marketing New Strategy Jiang Weiyi—Green marketing must be environmentally aware throughout. Green marketing refers to the marketing approach that focuses on the impact of products on the environment; or marketing practices based on environmental issues. This definition includes two meanings: 1. The green marketing approach requires companies to develop genuine products that are ecologically beneficial, which means that...