企业信誉,是信用和名誉的统一,是在多次商品交换中形成的消费者对商品生产者和经营者的一种信赖关系。企业的信誉是企业自己培养出来的,是由消费者经检验矗树起来的,大家认可信誉就存在,大家鄙弃信誉就失存。目前,经济生活中的违约、欺诈、假冒伪劣、 Corporate reputation is the unification of credit and reputation. It is a trust relationship between consumers and commodity producers and managers formed during many commodity exchanges. The credibility of the enterprise is cultivated by the enterprise itself, is the result of testing by consumers Chuchu up, we recognize the credibility of existence, we despise reputation lost. At present, the default in the economic life, fraud, fake and shoddy,