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不知名旅游目的地的规划与开发日益增长,都市客源市场是其规划与开发的重要依托。本文以长沙市居民为调查对象,运用统计分析方法,从收入角度研究分析了城市居民对溆浦县消费意向特征,归纳出其出游意向特征在出游时段、出游方式的选择上差异性较小;在交通方式选择上均以火车为首选,但对其他交通方式的倾向有较大差异;在时间消费上偏好2~3天的出游时间,住宿则以经济饭店和家庭旅馆为主,资金消费会随着家庭人均月收入的增加而提高。
The planning and development of unknown tourist destinations is growing day by day. The urban tourist market is an important support for its planning and development. In this paper, the residents of Changsha City as the survey object, the use of statistical analysis methods, from the perspective of income analysis of urban residents in Xupu County, the characteristics of consumer intentions, summed up the characteristics of their intention to travel in the travel time, travel options on the difference is small; In the choice of mode of transport are the preferred train, but the tendency of other modes of transport are quite different; time consumption preferred 2 to 3 days of travel time, accommodation is based on economic hotels and family hotels, consumer finance will Increases with the increase in monthly per capita income of the family.