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有关农业电商、农村电商的讨论,观点实在太多。但落地成功、做出成绩的农村和农业电商项目却屈指可数。或许是时候,需要抛开城市电商的影响,独立对农村电商进行思考。近些年,农业电商项目可以归纳为五类。农业电商项目的类型一类是以卖农产品为主。主要是利用已有的电商平台,销售农产品。其中销售较好的是土特产、山货、副食品等等。二类是以向农村卖商品为主。如面向农村销售家电、农资、农药等生产和生活用品,包括京东、淘宝也都有类似的农村战略。
The discussions on agricultural electricity suppliers and rural electricity suppliers are too many. However, there are only a handful of rural and agricultural e-commerce projects that have succeeded in landing and making achievements. Perhaps it is time to put aside the influence of city e-commerce and think independently of rural e-commerce. In recent years, agricultural electricity supplier projects can be grouped into five categories. The type of agricultural electricity supplier projects mainly sell agricultural products. The main use of existing e-commerce platform, sales of agricultural products. Which is better sales of native products, mountain goods, non-staple food and so on. The second category is mainly to sell goods to the countryside. For example, sales of rural household appliances, agricultural materials, pesticides and other production and daily necessities, including Jingdong, Taobao also have similar rural strategies.