论文部分内容阅读
为推动我国高端航运服务业的发展,优化航运服务信息资源,本文以上海为例,集成SWOT-PEST矩阵对其航运服务信息资源进行分析。在案例分析的基础上,从信息源、信息渠道和信宿方三方面对航运服务信息资源进行优化,并进一步在信息渠道方面从平台层面构建了航运服务信息资源的优化路径图。
In order to promote the development of China’s high-end shipping service industry and optimize the shipping service information resources, this paper, taking Shanghai as an example, integrates the SWOT-PEST matrix to analyze its shipping service information resources. On the basis of case studies, the information resources of shipping service are optimized from three aspects: information source, information channel and destination side, and the optimal route of information resources of shipping service is constructed from the aspect of information channel.