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3G移动通信技术加入万众瞩目的世界杯这场大狂欢,与近年来风生水起的微博一起,为南非世界杯报道注入了空前活力。新媒体带来的传播方式和手段的变化促进了传统媒体内容和风格的转换。“媒介融合”和“民意互动化”在本届世界杯的报道上表现突出。
3G mobile communications technology to join the much-anticipated World Cup This big carnival, together with the brisk microblogging in recent years, for the South Africa World Cup has injected an unprecedented vitality. The new media brought about by changes in the means and means of communication to promote the transformation of traditional media content and style. “Media Fusion” and “Interaction of Public Opinions” are prominent in the coverage of this World Cup.