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当下网络用户在线生活构建了虚拟与现实结合的社会空间,在线用户介入突发事件能力增强。这一变化增加了网络舆情的不确定性,给政府应对带来难度。本文试图摆脱以确定性为指向的惯常应对思路,结合卢曼三维度理论,指出政务微博应对舆情不确定性新策略。
Nowadays, online users live online and build a social space combining virtual reality with reality. Online users’ ability to intervene in emergencies is enhanced. This change has increased the uncertainty of online public opinion and brought difficulty to the government’s response. This paper attempts to get rid of the usual coping strategies which are pointed by certainty, and combines with the three-dimensional theory of Lu Man, pointing out the new tactics of the government microblog to deal with the uncertainty of public opinion.