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有一个高IQ值的品牌,就有几百个低IQ值的品牌,那么,怎么成为那个NO.1?2014年5月,来自TNS突破性的新研究揭示品牌引力的真正源泉,并告诉我们究竟为什么全世界都喜欢欧莱雅,红牛和奥迪——以及为何大多数其他品牌几乎从未赢得如此高的欢迎度。TNS的专家们分析了超过一千个家喻户晓的品牌,以识别出全球具有强大引力的品牌中的佼佼者所共有的特征。曾经
Then there is a brand with high IQ, there are hundreds of brands with low IQ value, then, how to become that NO.1? May 2014, TNS breakthrough new research reveals the true source of brand attraction and tell us Why the world over like L’Oreal, Red Bull and Audi - and why most other brands have almost never won such a high degree of welcome. TNS experts analyzed more than a thousand household names to identify features common to the best of the world’s gigantic brands. once