门票销售作为旅游景点效益的重要组成部分之一,其销售方式的有效性直接决定其门票的销售量。随着互联网+时代的到来,人们的生活方式发生了极大的变化,旅行者们在出门旅行时可以选择多种途径购买旅游景点的门票,与传统的旅游景点购票方式相比较,互联网+时代背景下的购票方式不仅节约了旅游者的购票时间,还通过互联网销售平台树立了旅游景点品牌形象,为提高旅游景点的经济效益做出了极大的贡献。本文对“互联网+”时代背景下旅游景点门票销售方式的发展现状以及特点进行阐述,以电子商务平台为主对互联网+时代背景下门票销售变化的必要性以及与传统旅游景点门票销售方式的区别进行分析,以互联网+时代背景下旅游景点门票销售的特点作为基础,就互联网+时代背景下旅游景点门票销售方式进行研究。 Ticket sales as an important part of the effectiveness of tourist attractions, the effectiveness of its sales directly determines the sales of its tickets. With the advent of the Internet + era, people’s lifestyles have undergone tremendous changes. Travelers can choose to purchase tickets for tourist attractions when they are on the road. Compared with the traditional ticket purchasing methods for tourist attractions, the Internet + Ticket purchasing in the era background not only saves tourists’ time for ticketing, but also sets up the brand image of tourist attractions through the internet sales platform and greatly contributes to improving the economic benefits of tourist attractions. This paper expounds the current status and characteristics of the development of ticket sales methods for tourist attractions under the background of “Internet + ” era. The necessity of the change of ticket sales under the background of Internet + Times with the e-commerce platform as the mainstay, Of the differences in the analysis of Internet + era of tourist attractions in the background of the characteristics of ticket sales as a basis for the Internet + era tourist attractions ticket sales research.