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通过两个实验分别考察了在自然判断和社会判断条件下社会印象受意识控制情况的不同特点。实验—采用 2× 2× 2× 2的混合设计 ,给被试提供不同声望、不同性别的人名 (组内设计 ) ,考察了在再认判断和频度判断条件下 (组内设计 )被试性别特征 (组间设计 )对社会记忆的影响 ;实验二采用 2× 2× 2× 2的混合设计 ,给被试呈现不同性别的人名 (组内设计 ) ,考察了新、旧人名 (呈现与否 ,组内设计 )在声望判断和影响力判断条件下 (组内设计 ) ,被试性别特征 (组间设计 )对社会印象影响 ;同时 ,还探讨了信号检测论 (SDT)方法对测量内隐社会印象的有效性。结果表明 ,在自然判断的任务条件下 ,被试的记忆出现了“名人优势效应” ;在社会判断的任务条件下 ,被试的辨别力非参数指标A′没有表现出显著的差异 ,而其判断标准 β则在被试性别、判断类型上表现出了差异。
Through two experiments, we examine the different characteristics of the social impressions under the conditions of natural judgment and social judgment. Experiments - Using a 2 × 2 × 2 × 2 mixed design, subjects were given different names and gender names (in-group design), and examined under the conditions of re-recognition judgment and frequency judgment (in-group design) Gender characteristics (inter-group design) on social memory; Experiment 2 using 2 × 2 × 2 × 2 mixed design, giving the subjects different gender names (group design), examined the new and old names (Group design), gender characteristics of subjects (design between groups) on social impressions; meanwhile, the influence of signal detection theory (SDT) method on measurement Implicit social impression of the effectiveness. The results show that under the task conditions of natural judgment, subjects’ memory has a “celebrity dominance effect”; under the task of social judgment, subjects’ discernment non-parametric indicators A ’show no significant differences, and Judgment criterion β shows the difference in the gender and judgment type of subjects.