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新媒体时代,传统的点对面的信息传播模式被打破,人们对言论自由期望被很大程度上激发,自媒体的广泛应用使得网络成为各种信息的集散中心。在互联网的群体传播状态中,各种意见的表达形成强大的意义空间,在相互斗争、多元博弈中推动舆论的形成。在突发舆情事件中,舆论的变化体现了传统媒体、互联网(包括手机)、个人/意见领袖的话语博弈,直接影响了突发事件的舆论引导。
In the new media era, the traditional mode of information dissemination across the point was broken. People’s expectation of freedom of speech was greatly stimulated. Since the extensive use of media, the network has become the center of distribution of various kinds of information. In the state of mass communication of the Internet, the expression of various opinions has formed a strong space for meaning and promoted the formation of public opinion in the struggle against each other and the pluralistic game. In the sudden public opinion events, the change of public opinion embodies the discourse game of traditional media, the Internet (including mobile phones) and personal / opinion leaders, which directly affects public opinion guidance of emergencies.