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1995年中央电视台推出的首部《大头儿子和小头爸爸》动画片,获得了巨大的成功。直到今天,它都是中国电视动画最有代表性的品牌作品之一,甚至被誉为“中国亲子动画的典范”。品牌唤醒让节目的受众基础有保证央视动画有限公司2012年在策划新片的时候进行了受众调研。调研显示,“大头儿子”依然是新时代孩子们最喜欢的动画形象之一,《大头儿子和小头爸爸》也依然是这些孩子最喜闻乐见的动画作品之一。于是,央视动画
In 1995, CCTV introduced the first “big-headed son and head-and-father” cartoons, which achieved great success. Until today, it is one of the most representative brand works of Chinese TV animation, and even hailed as “a model of Chinese parent-child animation.” Brand wake-up program audience based on guaranteed CCTV Animation Co., Ltd. in 2012 when planning a new film was conducted audience research. Research shows that “big-headed son” is still one of the children’s favorite animated characters in the new era. “Big-headed son and small-headed father” are still one of the most popular animation works of these children. So, CCTV animation