近年来,国内各主要媒体围绕融合发展进行了积极探索,但从效果看,距离新型主流媒体的建设目标还有不小差距,未能真正实现“官方舆论场”与“民间舆论场”的互动、共鸣与融合。面临的挑战当下的媒体融合发展有其内在的特殊性,不是单纯依靠媒体自身的转变就可以完成,必须依赖媒体自身、主管部门、受众以及市场四者之间的良性互动,才能形成推动发展的合力。从媒体角度而言,需要勇敢并 In recent years, various major domestic media have actively explored the integration and development. However, from the perspective of effect, there is still a long way to go before the goal of building a new mainstream media can be achieved. Therefore, it is impossible to realize the goal of “public opinion field” and “public opinion field ”Interaction, resonance and integration. Challenges facing the current development of media convergence has its own inherent characteristics, not just rely on the media’s own changes can be completed, we must rely on the media itself, authorities, audiences and the market of the four positive interaction between the formation of the promotion of development Together. From the media point of view, you need to be courageous